Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race
As public relations professional we are constantly extolling the virtues of listening to the public. Sadly, many brands feel most comfortable being A-type personalities and feel as if they must own the...
View ArticleAd Watchdog Slams Tesco for ‘Misleading’ Horse Meat Crisis Campaign
Here’s a hint: when creating a damage control campaign, make sure your information is correct, because “spread the blame” strategies can come back to bite you. UK retailer Tesco, which found itself in...
View ArticleBurger King Rebranding Stunt Succeeds Without Fooling Anyone
It’s only Wednesday and Burger King already won the prize for “most obvious marketing stunt of the week” with its supposed transformation into “Fries King.” Fries so good, they’ve inspired a new era....
View ArticleMcDonald’s Squeezes Out Heinz Because They’re not Down with the King
In media headlines, you can hear the echoes of “The Fast Food Wars” banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that...
View ArticleBurger King Addresses ‘Now Hiring, Must Be Mexican’ Sign
It’s amazing the PR trouble one disgruntled employee can create with a good old-fashioned roadside sign. The Burger King billboard at left, which reads “Now Hiring Must Be Mexican,” was recently...
View Article9 (More) Brands That Gave Us Their Takes on ‘Mad Men’
While our own Tonya Garcia already offered a quick list of social media promos tied to last night’s “Mad Men” premiere, we couldn’t resist a follow-up. See, there was one question we just had to...
View ArticleBurger King Has a Gay Pride Whopper and It’s Just Like a Regular Whopper
Together, we’re all the same. #BeYourWay pic.twitter.com/Md4fu09STq — Burger King (@BurgerKing) June 29, 2014 Burger King, like the rest of us, is celebrating LGBT Pride Week. For this special...
View ArticleBurger King Learns That People Are Not Interested In Healthy French Fries
Lunch anyone? #ChickenFriesAreBack pic.twitter.com/QqDOMzhKCg — Burger King (@BurgerKing) August 11, 2014 Back in September, Burger King introduced Satisfries, a low-fat version of their French...
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Burger King Japan Brings Back the Strangely Popular Black Burger
Well, if Dr. Seuss taught us anything, it’s that strangely-colored food just tastes better (and can be eaten on a on a train, in the rain, in a boat, with a goat…). But it isn’t green eggs and ham that...
View ArticleBurger King Blasted for Ad That Looks a Lot Like ‘Billy on the Street’
“Man on the street” interviews are popular in advertising. Brands love to take their product to the people to solicit for cheers and raves. But Burger King is getting an earful on Twitter for an ad...
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